§         Mobile phone book market takes off

A growing number of people are reading novels and other books on their mobile phones and computers. Easy to access and a cinch to carry around, these electronic books are convenient and, thanks to plans offering unlimited data transmissions at a fixed rate, reasonably priced as well.

 

§         Plain stripes become inventive ads

Up to now, barcodes have been nothing more than a dull collection of black and white stripes of differing thickness, but that is all about to change. A Japanese company making these codes that are printed on almost every product sold in stores nowadays into fun, innovative advertisements.

 

§         Brewing up business

Now is a great time to be a sake exporter. Interest in Japanese food overseas is one of the factors fueling sake's popularity, and in the United States - the largest export market - sake can now be ordered not just in Japanese restaurants but also in establishments serving French cuisine.

 

§         The eco-friendly bank

A nonprofit bank launched two years ago by three stars of Japan's pop-music industry is garnering attention for the contribution it is making to tackling environmental problems.

 

§         The changing face of the Japanese office

More and more businesses, particularly in the information technology sector, have been transforming their offices by eliminating fixed seating arrangements and allowing their employees to work from outside the company.

 

§         Wallet phones

Cell phones that allow users to pay for their shopping just by holding them over a reader at the cash register, aptly nicknamed o-saifu keitai (wallet cell phones), went on the market in July 2004.

 

 

 

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